Planning to invest in a timepiece that combines elegance with resilience? You’re likely considering a wristwatch that isn’t just an accessory but an heirloom. Enter the world of Audemars Piguet, a watchmaker known for crafting horological masterpieces that keep many watch enthusiasts and watch collectors spellbound.
Whether adorned subtly on the wrist as a bracelet or making a statement as sports watches, AP exudes a timeless charm that begs the question: Do these luxurious watches maintain their magnificence and value over time?
Let’s find out whether Audemars Piguet watches stand the test of time and investment.
History of Audemars Piguet
Founded in the heart of the Vallée de Joux, the cradle of luxury watchmaking, Audemars Piguet Holding SA has established itself as a pillar of the watch industry since 1875. Jules Louis Audemars and Edward Auguste Piguet, the pioneering spirits behind this luxury watch brand, united their expertise to forge a legacy in craftsmanship that thrives to this day.
With its headquarters nestled in Le Brassus, Switzerland, Audemars Piguet embodies the zenith of horological artistry, particularly renowned for its ‘Offshore’ series – a line that revolutionized the luxury watch market with its bold approach to design and function.
As steadfast purveyors of excellence, Audemars Piguet & Cie, a name officially adopted in 1881, continue to shape the contours of the watchmaking world, creating timepieces that command respect and admiration across generations of watch enthusiasts.
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Famous Watches from Audemars Piguet
Audemars Piguet Royal Oak Offshore Chronograph
This iconic watch features a robust stainless steel case, a sporty dial with chronograph sub-dials, and the signature octagonal bezel. Released in limited production, it exemplifies Audemars Piguet’s innovative spirit and craftsmanship. With a retail price starting at $25,000, its current market value can exceed $50,000 due to its popularity among collectors.
Audemars Piguet Royal Oak Perpetual Calendar
A masterpiece of horological engineering, this Royal Oak model boasts a stunning rose gold case and a perpetual calendar complication, displaying day, date, month, and moon phase. With its white gold accents and impeccable Swiss craftsmanship, it stands as a symbol of luxury and sophistication. Retailing for around $100,000, its market value appreciates over time, reflecting its timeless appeal.
Audemars Piguet Royal Oak Stainless Steel
The quintessential Royal Oak model, this stainless steel timepiece features the iconic octagonal bezel and a sleek dial with the signature tapisserie pattern. As one of the most sought-after AP models, it combines timeless design with exceptional durability. Despite its retail price starting around $20,000, its market value often exceeds that due to high demand and limited production.
Audemars Piguet Royal Oak Offshore Limited Edition
Celebrating the legacy of the Royal Oak Offshore collection, this limited edition model showcases a striking combination of stainless steel and rose gold accents. With its bold design and advanced chronograph functionality, it appeals to watch enthusiasts seeking exclusivity and performance. Its retail price of $40,000 reflects its premium craftsmanship, while its current market value appreciates due to its rarity and desirability.
Audemars Piguet Royal Oak White Gold
Crafted from luxurious white gold, this Royal Oak model exudes understated elegance and sophistication. Featuring the iconic octagonal bezel and a refined dial design, it embodies the timeless appeal of the Royal Oak collection. With its retail price starting around $50,000, it represents the pinnacle of Swiss watchmaking excellence, commanding a premium in the current market due to its prestigious materials and craftsmanship.
Is Investing in an Audemars Piguet Watch a Smart Choice?
Audemars Piguet models such as the iconic Royal Oak and the Royal Oak Offshore are well-known for their ability to retain a high resale value over time. This is partly because Rolex watches are, for many, the gold standard when it comes to an asset whose market price remains robust.
Despite this stiff competition, Audemars Piguet’s masterful combination of immaculate design and mechanical precision ensures that their timepieces value well in the secondary market.
While they may not surpass Rolex or Patek Philippe, who are the top two watchmakers renowned for holding value—AP watches are still a formidable choice for collectors and investors alike.
A watch may become even more desirable if it’s from a limited production run or crafted in materials such as rose gold or white gold, often enhancing its longevity in terms of both style and financial worth.
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Things to Consider When Buying Audemars Piguet
When purchasing an Audemars Piguet watch, it’s essential to consider factors such as condition, authenticity, and maintenance records. Similar to buying a second-hand car, investing in pre-owned AP watches should include thorough research and verification of their history.
Additionally, be sure to purchase from reputable sellers or authorized dealers to ensure the legitimacy of the timepiece and obtain the necessary documentation.
It’s also worth noting that Audemars Piguet offers a 2-year warranty on all their watches, providing additional peace of mind for potential buyers.
Furthermore, keeping your AP watch in good condition through regular maintenance and servicing will help maintain its value and ensure its longevity.
Read related article: What Is a Sports Watch and Why You Should Get One
Useful Tips for Maintaining the Value of Your Audemars Piguet Watch
To ensure your Audemars Piguet watch retains its value over time, here are some useful tips to keep in mind:
- Keep it clean: Regularly clean your watch with a soft cloth and avoid exposing it to harsh chemicals or extreme temperatures.
- Store it properly: When not wearing your watch, store it in a cool and dry place away from direct sunlight.
- Follow the recommended servicing schedule: Adhere to the manufacturer’s recommended service schedule to ensure your watch stays in top condition.
- Keep all documentation: Hold onto all paperwork, including receipts, warranty cards, and certificates of authenticity. These will be invaluable if you decide to sell your watch in the future.
- Avoid DIY repairs: Unless you are a trained watchmaker, it’s best to leave any repairs or adjustments to the professionals. Attempting DIY fixes may decrease the value of your watch.
In Conclusion
In answer to the question posed at the beginning, Audemars Piguet watches do indeed hold their value over time. From their rich history and renowned craftsmanship to their iconic models and limited productions, these luxury watches are a smart investment for any collector or watch enthusiast.
However, as with any investment, it’s crucial to do thorough research and purchase from reputable sources. Last but not least, taking good care of your Audemars Piguet watch will only add to its value and ensure that it remains a prized possession for generations to come.
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