Are you planning to invest in a luxury timepiece but can’t decide between Audemars Piguet and Rolex? Each brand has a storied history in the watch industry and offers distinct advantages for the watch collector.
AP watches are known for their unique design and complexity, while Rolex boasts timeless appeal and durability—especially in their sports watch models. Comparing Rolex vs Audemars Piguet is more than a matter of taste; it’s about what suits your lifestyle and enhances your watch collection.
Let’s find out more about these two luxury watch brands and see which one comes out on top.
History of Audemars Piguet
Audemars Piguet Holding SA, with its headquarters in Le Brassus, Switzerland, stands as a paragon in the realm of luxury watches.
Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux, it adopted the name Audemars Piguet & Cie in 1881. When it comes to Audemars Piguet, one can expect nothing less than high-quality, meticulously crafted wristwatches that assert their position as one of the best in the industry.
The brand holds a reputation for the durability of its watches, making an Audemars Piguet timepiece not only an elegant accessory but also a reliable companion. Their design ethos manifests in exceptional aesthetic appeal and intricate patterns, coupled with a rigorous material selection process.
Each Audemars Piguet watch is the fruit of a heritage that blends traditional expertise with avant-garde innovation, solidifying its eminence in watchmaking history.
History of Rolex
Rolex SA (/ˈroʊlɛks/), headquartered in Geneva, Switzerland, stands as an iconic brand in the luxury watch industry.
The journey of Rolex began when it was founded as Wilsdorf and Davis by the ambitious team of Hans Wilsdorf and Alfred Davis in London, England, in 1905. The company forged its path through innovation and superior craftsmanship, registering “Rolex” as the brand name of its watches in 1908 and evolving into Rolex Watch Co. Ltd. in 1915.
Known for creating the world’s first waterproof wristwatch, the Oyster – Rolex watches have exemplified meticulous design and functionality. Models like the Submariner and Daytona have become emblematic of the Rolex brand, cementing Rolex’s status as the most sought-after timepiece brand in the world.
In 2022, Rolex produced over 1.05 million watches, generating over $13 billion in sales, a testament to the enduring appeal of Rolex timepieces. Each watch is hand-finished with rigorous attention to detail, a hallmark of the brand’s commitment to excellence.
Famous Audemars Piguet Watches:
- Royal Oak: Audemars Piguet’s Royal Oak, introduced in 1972, is a horological icon. Designed by Gerald Genta, its octagonal bezel and integrated bracelet redefined luxury sports watches. Craftsmanship and precision define this masterpiece, appealing to both watch enthusiasts and fashion-forward individuals, making it a symbol of timeless elegance and innovation in the watch industry.
- Royal Oak Offshore: The Royal Oak Offshore, a larger and more rugged version of the Royal Oak, debuted in 1993. It’s a favorite among athletes and celebrities, renowned for its bold design and robust construction. With its audacious style and high-performance capabilities, the Offshore continues to captivate aficionados seeking adventure and sophistication in equal measure.
- Royal Oak Concept: Audemars Piguet’s Royal Oak Concept series pushes the boundaries of traditional watchmaking. With its avant-garde designs and innovative complications, it represents the brand’s commitment to pushing the limits of horological engineering. From open-worked dials to futuristic materials, each Concept timepiece showcases Audemars Piguet’s pioneering spirit and dedication to craftsmanship.
- Millenary: The Millenary collection is a testament to Audemars Piguet’s mastery of artisanal watchmaking. Featuring distinctive oval-shaped cases and off-centered dials, these timepieces blend traditional craftsmanship with contemporary design. With intricate detailing and haute horlogerie complications, the Millenary appeals to connoisseurs who appreciate the fusion of art and technology in watchmaking.
- Jules Audemars: Named after one of the brand’s founders, the Jules Audemars collection embodies classical elegance and refined sophistication. With its understated yet luxurious designs and high-end complications such as tourbillons and minute repeaters, these timepieces pay homage to Audemars Piguet’s heritage of fine watchmaking. The Jules Audemars collection is a testament to timeless style and impeccable craftsmanship.
Read related article: Do AP Watches Hold Their Value? Luxury Watch Guide
Famous Rolex Watches
- Submariner: Rolex Submariner, introduced in 1953, is the quintessential dive watch. Renowned for its robust construction, water resistance, and iconic design, it has become a symbol of adventure and exploration. Whether worn on land or underwater, the Submariner epitomizes Rolex’s commitment to precision and reliability, making it a must-have for watch enthusiasts and adventurers alike.
- Daytona: The Rolex Daytona, born in the 1960s, is synonymous with speed, precision, and luxury. Originally designed for racing drivers, its chronograph function and tachymetric scale allow for accurate measurement of speed. With its timeless design and association with motorsports legends, the Daytona has transcended its racing origins to become an enduring symbol of elegance and performance.
- GMT-Master II: The Rolex GMT-Master II, introduced in 1982, is the ultimate traveler’s watch. Equipped with a dual-time zone function and a distinctive rotatable bezel, it allows wearers to track multiple time zones simultaneously. Whether jet-setting across continents or navigating global business, the GMT-Master II is a trusted companion for those who demand both style and functionality in their timepiece.
- Datejust: Rolex Datejust, introduced in 1945, is the archetype of the classic dress watch. With its timeless design, date complication, and iconic Cyclops lens, it exudes sophistication and elegance. From boardrooms to black-tie events, the Datejust is a symbol of refinement and versatility, beloved by discerning individuals who appreciate timeless style and impeccable craftsmanship.
- President: The Rolex Day-Date, affectionately known as the “President,” is the ultimate symbol of prestige and success. Introduced in 1956, it was the first watch to display both the date and the day of the week spelled out in full. With its precious metals, impeccable finish, and association with world leaders and celebrities, the President is a statement of luxury and accomplishment.
What Are the Differences Between Audemars Piguet and Rolex?
Craftsmanship
When evaluating craftsmanship, these two watchmakers exemplify the pinnacle of watchmaking artistry. Audemars Piguet watches tend to emphasize bespoke complications and the aesthetic finesse of the watch face and movement.
They are renowned for their hand-finished designs that often showcase the intricate inner workings of the timepieces through skeletonized dials. Rolex, on the other hand, focuses on the durability of their watches and the perfection of their patented technologies, such as the Oyster case.
Brand Recognition
Although both brands enjoy high prestige, Rolex has arguably the greater brand recognition on a global scale. Rolexes are synonymous with luxury watches and are recognized even by those who are not aficionados.
Audemars Piguet also commands respect and notoriety, especially among connoisseurs, since Audemars Piguet is considered one of the ‘Holy Trinity’ of watchmaking alongside Patek Philippe and Vacheron Constantin.
Resale Value
In terms of resale value, both Audemars Piguet and Rolex watches hold their value remarkably well, making them not just luxury items but also investments. Rolex is the better one when it comes to widespread market demand, which translates into liquidity and potentially higher resale values.
As of the last fiscal data, a Rolex can retain an average of 60-70% of its original price, with particular models surpassing their original value on the pre-owned market. In comparison, Audemars Piguet watches, though slightly more expensive than Rolex at retail, can see a drop in value initially but tend to have a steady or increasing value over the long term, with special editions and limited series appreciating substantially.
Factors to Consider When Buying Luxury Watches
The three differences are not enough to make a satisfactory comparison between these two brands. When choosing between Audemars Piguet or Rolex watch, you should also consider the following:
Personal Style and Preferences
Preference in personal style plays a crucial role in choosing a luxury watch. Consider whether the perpetual innovation of Rolex aligns with your aesthetic or if the expressive designs of Audemars Piguet resonate more with your sense of style.
Movement and Mechanisms
Take a closer look at the precision engineering behind the watches. While Rolex also prides itself on the perpetual movements engineered to last generations, Audemars Piguet is often lauded for its complex mechanical craftsmanship.
Exclusivity and Limited Editions
If you are aiming for exclusivity, special editions may sway your choice. Limited editions from Audemars Piguet might be better than Rolex in terms of rarity and unique designs, but both Rolex and Audemars Piguet offer sought-after collections.
Investment Potential
Consider the investment potential by examining how both Rolex and Audemars Piguet watches retain or appreciate in value over time within the watch world. This can change the dynamics of your purchase from a mere acquisition to a substantial investment.
Lifestyle Compatibility
Lastly, assess how well each brand’s timepieces will mesh with your lifestyle. Durable Rolex watches may be more suited to active lifestyles, while Audemars Piguet’s luxurious watches might cater better to those looking for a statement piece to complement formal attire.
Should You Buy an Audemars Piguet or a Rolex?
The answer to this question is highly subjective, as it depends on your personal preferences and priorities. Both brands have their unique appeal and qualities that make them exceptional in the world of luxury watches.
If you prefer a watch with a rich history and superior craftsmanship, Rolex may be the ideal choice. On the other hand, if you prioritize intricate design and bespoke complications, then Audemars Piguet might be the better option.
Ultimately, whether you choose an Audemars Piguet or Rolex, you are investing in an exquisite timepiece that will stand the test of time and continue to be a symbol of luxury and elegance. Both brands offer an unparalleled experience in watchmaking, making either choice a worthy one. So take your time, do your research, and choose the brand that speaks to you and your personal style.
Leave a Reply